By Parlor
Brand Design / Website Design / Packaging / Art Direction
Parlor is a hair care and lifestyle brand that believes haircare should be easy and fun. Self-expression lies at the core of the Parlor brand identity. Bold colors and textural artistic elements comprise the kit. The Parlor logomark utilizes tightly tracked letterforms to create a layered look that mimics the layers in hair. The letterforms lean forward to symbolize the movement and flow of the hair.
Along with the brand identity, we designed several launch-ready pieces to announce their new product, the POP!RON. These elements included POP!RON's packaging, a new website, photo art direction, and a shot list. We worked with them to strategize and implement photo placement and content for the launch of the fun new product.
