The ‘Pause Life
Brand Design / Creative & Art Direction / Packaging / Website / Marketing
Introducing The Pause Life: A Comprehensive Approach to Menopause Care by Dr. Mary Claire Haver
Dr. Mary Claire Haver, renowned for her groundbreaking nutrition plan, The Galveston Diet, now brings her expertise to a new frontier with the launch of The Pause Life. The brand is a testament to Dr. Haver's commitment to providing comprehensive menopause care and support, aiming to demystify this crucial phase in a woman's life.
Creative Direction and Visual Guidelines:
Collaborating closely with Dr. Haver, I crafted the brand identity for The Pause Life, integrating critical elements of the brand persona. The Pause Life's creative direction and visual guidelines resonate with the brand's mission and embody the persona's soothing, self-assured, and bold personality. The visual expression of simplicity, consistency, and boldness is meticulously crafted to create a unified and impactful presence for women navigating the transformative journey of menopause.
Website and User Experience:
The website transformed to prioritize education and streamline the shopping experience. The user-centric design places education at the forefront, empowering women with knowledge about menopause. The result is a seamless and straightforward user experience that resonates with the brand's commitment to care and support.
Logomark
The 'Pause Life's logomark utilizes the keyboard's apostrophe to evoke the graceful curves of femininity, symbolizing women's journey through menopause. This clever design also doubles as a single quotation mark, subtly inviting women to be part of the conversation surrounding this transformative stage of life.
Packaging Suite Redesign:
To ensure that The Pause Life stands out on shelves and online, I redesigned the packaging suite for the supplements. The new packaging pops visually and aligns with the brand's messaging, creating a cohesive and compelling presence.
Legacy Product Integration:
Recognizing the existing community around The Galveston Diet, I provided guidelines for folding it into The 'Pause Life as a legacy product. This strategic move aims to maintain customer satisfaction for current community members while offering a streamlined experience for new users, ensuring a smooth transition.
